Development of a Japanese matcha brand.
We use the finest matcha - produced and manufactured in Kyoto, Japan. With benefits, such as health and beauty, we identified that Southeast Asian women are the most suitable target group for our product.
We are Wabi, a brand that spreads matcha to the world.
We serve delicate, matcha-based drinks, using precisely selected tea leaves around the Kyoto area - an area, which is well-known for the highest quality matcha cultivation in Japan.
After having held an event in Phnom Penh, Cambodia, we were capable of analyzing customers` reaction to our brand design and product taste.